Release Reels — An Entrepreneur’s Journey from Biking to Fishing

Thursday, 14 May 2015 09:50 by Info@YesVirginia.org
After a hectic career traveling all over the U.S. and Europe as a professional cyclist, all Wes Seigler wanted to do after retiring as an athlete was to relax at his parent’s home in Reedville, Va., and fish every day like he did as a kid...

After a hectic career traveling all over the U.S. and Europe as a professional cyclist,  all Wes Seigler wanted to do after retiring as an athlete was to relax at his parent’s home in Reedville, Va., and fish every day like he did as a kid.

While fishing on the Chesapeake Bay and offshore Virginia, Seigler and his friends soon encountered problems with the performance of the reels they were using. Drawing upon his experience perfecting his own bike gearing and after encouragement from contacts in the cycling industry, Seigler decided to design his own product.

Release Reels was established in 2009. Seigler quickly found himself in the world of POs, RFQs and SKUs and learning what it all meant on the go. He initially started manufacturing in China, but found his intellectual property was leaking into competitors’ products and decided to bring back the manufacturing stateside.

Release Reels makes premium saltwater fishing reels, and the tolerances are very high. The product has to perform perfectly and look sharp. In order to make sure the machining was spot on, he decided to manufacture it himself. Upon being told he couldn’t compete with Asia, Seigler responded, “We can, we just gotta be willing to work.”

The company now operates nine CNC machines and has 10 full-time employees. 100% of the assembly and machining is done in Virginia and 100% of the component parts are made in the U.S. Seigler sources specialty bearings from Florida, gears and springs from Wisconsin and screws from San Diego, all to ensure the product is made in the USA.

“We have to win all categories — that’s the mentality of our company,” said Seigler. Release Reels products outperform in every class — they are smaller and more powerful, while weighing less.

The company also maintains a lifetime warranty on all its products, which no one else in the industry does. “If you purchase a product, I believe you should be able to call somebody and talk to them,” remarked Seigler. “We can fix it inexpensively, since we do all the machining in-house. Customers love the interaction and that carries into their next purchase.”

Release Reels also works with Rappahannock Community College and hires interns with an interest in machining as a career. “Giving a chance to somebody that might not be university bound has been pretty cool. Manufacturing is not what it used to be, it’s technology driven. We run a clean shop and it’s a great environment where people can learn a lot,” said Seigler.

The company’s high standards and customer service have paid off. After beginning with production of 100 reels per month, the company is now selling almost 600 reels per month and building the infrastructure to grow beyond that. They have also expanded into international markets from Europe to Southeast Asia.  

“The international market is huge for us,” noted Seigler. “People love an American-made product. Japan has a large fishing industry with some of the top shops in the world there. Being accepted by those customers is a strong statement for the quality of our products.”

As we celebrate Virginia Business Appreciation Month, Release Reels is a great example of the innovation and entrepreneurial spirit alive in the Commonwealth. To learn more why Virginia is a great place to grow a business, click here.

Release Reels Founder and President Wes Seigler demonstrates the company’s premium saltwater fishing reels for a future customer. Photo courtesy of Release Reels.

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About VEDP

Virginia Economic Development Partnership is the Best State for Business

The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

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YesVirginia Business Blog | All posts tagged 'Stuarts Draft'

McKee Foods Celebrates 25 Years in Virginia

Wednesday, 26 August 2015 16:14 by Info@YesVirginia.org
McKee Foods recently celebrated the 25th anniversary of its Stuarts Draft manufacturing facility in Augusta County, Va. McKee Foods is known for its Little Debbie® line of snack cakes. The family business has grown from a five-person bakery in the 1930’s to America’s No. 1 brand of snack cakes...

McKee Foods recently celebrated the 25th anniversary of its Stuarts Draft manufacturing facility in Augusta County, Va.

McKee Foods is known for its Little Debbie® line of snack cakes. The family business has grown from a five-person bakery in the 1930’s to America’s No. 1 brand of snack cakes.

The Stuarts Draft plant is one of the most advanced facilities in the baking industry. The company established the bakery in 1990 to produce oatmeal crème pies, honey buns and other bakery products.

The company’s most recent announcement in October 2014 included a $34 million investment and 54 new jobs to expand the facility.

McKee Foods employs more than 1,000 people and is the largest manufacturing employer in Augusta County. The company frequently credits the high productivity of its Virginia workforce as paramount to its success.

"We have found our Virginia workforce to be some of the most loyal and highly-skilled employees in the industry — and about 85 members of our Virginia workforce have been at the plant since it opened," said McKee Foods President and CEO Mike McKee.

In addition to a strong manufacturing workforce, Virginia provides McKee Foods with a strategic location, offering easy access to the company’s Northeastern and Canadian customers. Located in the beautiful Shenandoah Valley, the Stuarts Draft location offers McKee employees a high quality of life with close proximity to the Blue Ridge Parkway, Appalachian Trail and numerous national parks.

To learn why more than 580 leading food and beverage companies, like McKee Foods, have chosen to locate in Virginia, click here.

Representatives from McKee Foods, Augusta County and VEDP celebrate the company’s 25th anniversary in Stuarts Draft, Va. Photo courtesy of McKee Foods Corp.

McKee Foods Expands Manufacturing Operation in Augusta County

Friday, 17 August 2012 17:01 by Info@YesVirginia.org
Secretary Cheng recently attended an event at McKee Foods’ Stuarts Draft facility in Augusta County, Va., to announce the company’s planned investment of $19 million to expand the plant, creating 78 new jobs...

Secretary Cheng recently attended an event at McKee Foods’ Stuarts Draft facility in Augusta County, Va., to announce the company’s planned investment of $19 million to expand the plant, creating 78 new jobs.

Best known for its Little Debbie® line of snack cakes, McKee Foods produces a wide range of food products under the Sunbelt®, Heartland® and Fieldstone™ Bakery brands. Increased demand for the company’s line of Little Debbie® donuts is a major driver for the additional production capacity.

Successfully operating in Augusta County for 22 years, the high productivity of the local workforce helped Virginia win this project. The plant’s productivity, measured in cases produced per employee, has improved by 24 percent over the last two years, with the same number of employees and no additional automation.

According to Randy Smith, Vice President, McKee Foods Stuarts Draft operations, “McKee Foods initially recognized the strategic advantage of building a manufacturing facility in August County more than two decades ago. A major point in that decision was seeing that the Shenandoah Valley gave us access to a highly-skilled workforce. Today we’re pleased to be able to expand our production capabilities here.”

In addition to a highly-skilled manufacturing workforce, Virginia allows companies to improve their bottom lines. With a corporate income tax rate of 6 percent, an unemployment tax burden 32 percent lower than the national average, construction costs 16 percent lower than the national average, and favorably priced utility rates, more than 550 food and beverage companies call Virginia home.

To learn why food and beverage manufacturers have invested more than $1.9 billion in Virginia over the last decade, click here.

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Virginia Economic Development Partnership is the Best State for Business

The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

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© 2014 All rights reserved.
YesVirginia Business Blog | A place for news, opinions, and information regarding the Virginia Economic Development Partnership.

Craft Beer Industry Thrives in Virginia

Thursday, 5 May 2016 09:22 by Info@YesVirginia.org

Virginia is celebrating Business Appreciation Month in Philadelphia this week by showcasing local breweries during BrewExpo America, the country’s largest craft brewery industry gathering.