Virginia Economic Review

Imagine using a bow and arrow to hit a target the size of a DVD that’s 70 meters away — the wingspan of two Boeing 737 airplanes side by side. That’s the challenge faced by Olympic archers. Ben Summers and his family know it well.

Brantley Ivey, general manager of River Ridge Land and Cattle Co. and managing partner of Landcrafted Food, recalls overhearing a farmer comment at the Virginia Governor’s Conference on Agricultural Trade: “If you’re not selling everywhere you can domestically, don’t consider exporting.”