The Tobacco Region Opportunity Fund (TROF) provides performance-based monetary grants and loans to localities in Virginia’s tobacco-producing regions (34 counties and six cities in southern and southwestern Virginia as defined by the Virginia Tobacco Region Revitalization Commission). These grants and loans assist in the creation of new jobs and investments, whether through new business attraction or existing business expansion and are awarded at the Commission’s discretion.
In all circumstances, the Commission favors businesses that are in traded sectors and will bring new capital into the Tobacco Region rather than non-traded sector businesses conducting business within the region. In general, this precludes retail and food-service projects, as well as local provision of services and non-competitive projects. The TROF program is intended to support the goal of the Commission to revitalize and diversify the economies of tobacco-dependent regions and communities. This goal is measured by job creation, provisions of a higher-than-average annual wage, project competitiveness, industry sector and taxable assets.