
Downtown Roanoke
Regional Highlights
The Roanoke Region is the largest metropolitan area in western Virginia and home to more than 330,000 residents. Composed of four counties (Alleghany, Botetourt, Franklin, and Roanoke) three cities (Covington, Roanoke, and Salem), and one town (Vinton), Roanoke is the cultural and business hub for western Virginia. As a budding hot spot for a variety of sectors, including transportation manufacturing, life science, and food and beverage, the region provides strategic market access for businesses with a labor-draw area of 330,000 workers. The perfect mix of mountain and metro offers big-city amenities with outdoor opportunities literal minutes from the office. Paired with the low cost of living and doing business, the Roanoke Region is the ideal place to work hard, play hard, and live easy.